The Inside Track to Regional Grocery

Your unfair advantage at retail.

10 years inside Red Bull. Now applied to emerging CPG brands ready to win on shelf — at regional, national, and specialty grocery.

Start the Conversation See What We Do
10
Years at Red Bull
4
Diagnostic Lenses
21
Day Turnaround
Who We Are

Built inside the
world's best brands.

Meridian CPG was built on one insight: emerging brands don't lose on the shelf because they have a bad product. They lose because they don't have the retail relationships, commercial intelligence, and execution discipline that takes years to build inside companies like Red Bull.

Founders get a real expert who has done the work — not a junior account manager reading from a playbook. Not a big agency. That's the point.

Work With Us
01
Unmatched Retailer Access
Institutional knowledge of how regional and national grocers think, buy, and promote — built over a decade at the highest level of CPG.
02
Red Bull–Caliber Playbook
The same brand-building, field execution, and shopper strategy that helped build the world's #1 energy drink — now available as a flexible engagement.
03
Full-Stack or Focused
Early-stage positioning to full grocery domination. One partner across every stage of your retail journey — no coordination overhead.
What We Do

Every lever that moves
velocity.

We work across the four commercial levers that determine whether a brand thrives or gets cut from the shelf — distribution, trade, shopper, and retail media.
Retail Strategy
Category entry planning, buyer pitch development, retailer-specific sell-in strategy, and reset cycle preparation for grocery at every scale.
Shopper Marketing
Trial and repeat programs, digital coupon strategy, in-store sampling, loyalty activation, and FSI planning built around your retail footprint.
CPG Growth Consulting
Full commercial strategy for challenger brands — from distribution architecture to trade spend optimization to category positioning.
Trade Spend Optimization
Promotional architecture audits, ROI analysis, lift modeling, and promo calendar design that protects baseline velocity.
Retail Media Strategy
Digital shelf optimization, search rank improvement, ROAS measurement, and platform-specific retail media planning across key grocery accounts.
Grocery Velocity Audit
Our signature V-GAP™ diagnostic — a 21-day deep dive across distribution, trade, shopper, and media that identifies exactly where velocity is leaking.
Signature Engagement

The Grocery Velocity Audit.

Most brands know something is wrong. They don't know where to look. The V-GAP™ Model is a 21-day diagnostic that sizes exactly where velocity is leaking — and hands you a prioritized action plan to fix it.

Five deliverables. One readout session. A clear commercial path forward.

Book Your Audit
Distribution & Shelf
ACV gaps, OOS analysis, planogram compliance, SKU rationalization risk
Promotional Architecture
Trade spend efficiency, lift analysis, promo frequency, velocity decay
Shopper Conversion
Trial/repeat gap, price positioning, shelf messaging, secondary placement
Retail Media & Visibility
Digital shelf scoring, search rank, ROAS by tactic, loyalty activation
How It Works

From kick-off to
clarity in 21 days.

A tight, structured process with no ambiguity — you know exactly what happens, when, and what you'll have at the end.

Week 1
Data Intake & Alignment
Kick-off call, stakeholder interviews, POS and trade data collection, commercial context alignment.
Week 2
Analysis & Gap Scoring
V-GAP diagnostics across all four lenses. Benchmarking against category and channel norms. Hypothesis validation.
Week 3
Synthesis & Readout
All five deliverables finalized. Live 90-minute readout session. Prioritized action matrix with owners and timelines.
Ongoing
Implementation Partner
Optional retainer engagement to execute the action plan — strategy through execution, one partner.
Get In Touch

Ready to find the
leak?

If you're an emerging CPG brand in grocery and velocity isn't where it needs to be, let's talk. Most conversations take 30 minutes and end with a clear picture of where to focus.

Email hello@meridiancpg.com
Web meridiancpg.com